This is the twelfth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
With the recent explosion of social media and online reviews, restaurants are rethinking their branding strategies.
Now, it’s possible for customers to upload photos of their food to Facebook, Twitter, Flickr, or any one of dozens of social sites. Foursquare check-ins are almost always accompanied by a picture of the meal.
One of the best places for a restaurant to be seen on is a Web Site called Foodspotting. The site takes word of mouth advertising and puts it on steroids! In these examples, you can see how the patrons of Six Feet Under shared photos (and the brand) with their friends through the power of CPP deli paper:
Food presentation and photos are everything in the restaurant business. If your dishes are memorable enough to stand out, it’s likely they will be shared. In the past, someone might have just passed along the recommendation to one or two friends.
But now, they’re sending photos to everyone in their network. By having your logo and brand prominently displayed in those photos, you can really take advantage of positive word of mouth advertising!