Custom Printing Company Debuts: “Branding Today: What Every Restaurant Owner Needs to Know”

Ryan Van HornNews


In an effort to help businesses advance their brand recognition, Custom
Packaging & Products, Inc., of Cape Coral Florida, announces the
debut of a complimentary eBook, “Branding Today: What Every Restaurant
Owner Needs to Know”.

Ryan Van Horn
Custom Packaging & Products, Inc.
888-895-7540 ext. 101

(March 2, 2012) In today’s economy restaurants and event planners are
continually looking to enhance their image and boost their brand
recognition. Custom Packaging & Products, Inc., in an effort to help
businesses advance their brand, announces the debut of a complimentary
eBook, Branding Today: What Every Restaurant Owner Needs to Know. This custom printing company’s products have been seen within the last few years at the White House, on Food Network, and with Chef Emeril Lagasse.
The eBook offers up close and personal looks at the branding needs and
successes of restaurants such as AJ Bombers, Fat Burger, NYC Bagel, Red Frog Pub and more. Each page passes on insightful tidbits about how each used branding to further their products.


“Branding impacts everyone that sees your product, so it’s crucial to
look good – at all times,” says Ryan Van Horn, Custom Packaging &
Products. “Have you ever considered who’s seeing your food and its
packaging? It might very well be a celebrity. Our eBook offers several
links to some really interesting examples of how marketing experts can
harness the power of celebrities and other power players, in branding

The eBook additionally considers the impact social media, such as
and Twitter, can have on properly branded products. Also
discussed are:

  • The use of branding for special events
  • How to effectively use small print runs
  • The lost opportunities of not branding your products
  • How to stand out in a crowded marketplace.

Several studies have shown that that luxury brands often thrive,
despite a bad economy. It is ironic but upscale brands weather economic
storms better than that of moderate brands. Businesses that focus on the
high end of the market are able to attract customers who equate quality
with price. CP&P’s new eBook asks the question, “How can you
position your brand as a luxury?” The eBook then explores how to
“upscale” your business by adding value with product branding items.

“Readily recognizable brands just don’t happen…they are well planned
and crafted with care,” said Van Horn. “Our goal in publishing,
“Branding Today: What Every Restaurant Owner Needs to Know” is to help
our readers explore the possibility of transforming their brand
recognition from mediocre to remarkable.”

Building a brand can be a daunting process; with many aspects to consider, but with the useful suggestions found in Branding Today: What Every Restaurant Owner Needs to Know,
preparation for success can now be less complicated. CP&P is
capable to meet the long and short run needs of their clients. Recently,
a Windmoller & Hoelscher printing press
was added to their manufacturing line and now customer orders are being
completed up to two weeks faster than previously experienced.

Custom Packaging & Products, Inc. is a family owned, custom printing company that was
started in 1977 by John Van Horn Sr. and now run by his son Ryan Van
Horn. With over 32 years in the paper business, Custom Packaging &
Products, Inc is positioned as the only manufacturer of short runs of custom printed food service papers in the United States.