It is easy to get uprooted in the hype of this new thing called…
This is the 4th tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.
Social Media. It’s easy, and it’s fun.
But you can do all the Social Media you want, if you don’t have the product, the food presentation, the promise to back it up, it’s not worth anything.
We most definitely recommend using the Web and Social Media to spread the word, but keep in mind, a picture is worth a thousand words!
Show off what you have to offer, and tie it together with your Store Brand Identification.
Your restaurant produces tasty foods that can create a huge amount of buzz if used correctly in the Social Media and Web World. Put together the perfect food presentation with your logo, take a photo, and send it across the Web.
Imagine your most impressive signature burger, choreographed in perfect food presentation, photographed and posted on your website, food blogs, Facebook pages, or photos your customers took while on vacation and eating at your restaurant.
I know this first hand because my father-in-law took pictures of every meal we had in Italy. It’s just a blur of food now because Italians are apparently not into branding. I can not remember which bowl of tagliatelle went with which restaurant. In fact, even with scrumptious food presentation of very rememberable gnocchi, bolognese and risotto, I can’t remember the names of the restaurants.
If you have a website – don’t forget to put up your best pictures — nothing is worse then going to a restaurants web site, that is devoid of photos. Photos can do a lot for your store brand identification
You should have photos of:
- Happy people eating it,
- Happy people working on and serving it, and
- A picture of the storefront so they can spot it when they drive to it!
Also, don’t forget these important must haves on your website or on your Social Media Page:
- Contact information (Phone number & Address),
- Directions to your locations,
- Email Address (but ONLY list one if you will check and respond within 24 hours),
- PDF of your Menu, and
- Any other useful info about
- Hours of operation, and
- How or if reservations are welcome or required.