Restaurants: How to Reach Your Competitors’ Facebook Customers

Ryan Van HornRestaurant Marketing

Chances are you’re not the only restaurant in town. Wouldn’t it be nice to advertise to the fans of nearby restaurants? More specifically, what if you could target the fans of only restaurants you consider to be your competition?

Let’s say you own a burger shack and you want to advertise to men between the ages of 20-50 who live within 10 miles of Miami and who already like McDonald’s, Burger King, or Wendy’s. The image below shows the reach of a advertisement with this specific target audience.

Targeting Competitors on Facebook

You can reach these 52,000 people by buying an ad on Facebook. You can make the ad show up in the news feed of those 52,000 people, alongside posts of their friends’ vacation photos and funny cat pictures.

Welcome to the future of advertising! Let us know if you’ve tried this with any success.