Specialty Printing: Building a Brand

Ryan Van HornCustom Packaging and Products, Our Services

Building a Brand doesn’t have to be hard…

This is the 1st tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.

In fact it’s Easy with Specialty Printing.

It might be your business, but it is your customers who will ultimately determine your Brand – not you. The Brand is simply how customers perceive and understand your company through their eyes.

That’s not to say it’s impossible to take hold of the reins and drive their image of your business toward the one you want it to be. In a way, you want to shepherd their conception of you. Unfortunately, human customers tend to differ greatly from sheep.

Customers love to feel respected and enjoy a business’s subtle touch, like its quality specialty printing, versus the huffing and puffing of a bossy sheep dog.

So you may not have 100% control over your brand, but you do have 100% control in taking the steps below to ensure that the customer sees the best possible side of you! From your customer service, to your product, to the specialty printing, the common customer is very calculating in how they view your business.

So, make sure that you take a good hard look at your restaurant through the eyes of your customers.

How is the brand you want actually being projected?

See if your Brand’s message is clear from the specialty printing to the pictures on the wall, to the overall atmosphere in your restaurant.

You can hire a true secret shopper to come to your restaurant to evaluate you and give feedback, OR you may want to have a close friend, that will be brutally honest (well maybe not as harsh as Gordon Ramsey, but you get the idea) send a friend to your restaurant for a meal and truthful review.

Take those comments and improve on them.

If you are interested in having some custom packaging made, or you have any questions about our custom packaging – feel free to contact us, or call us at 888-895-7540.