If branding is an iceberg…
This is the 3rd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.
the company logo is just the tip of it.
Logo’s are the jumping off point for leading your customers to the story of what you do.
For this reason, you want your company logos to be
- Readable, and
This way, your customers will recognize it without a thought from the flashing lights above your restaurant to the simple, subtle sandwich wrappers.
You want your logo to be so ingrained that a customer passing a garbage bin with your sandwich wrap in it, gets hungry for your specific food and comes to your store.
You want your customers to know exactly what your product is and how it will help solve their hunger.
Think of what your niche is, whether it’s having the biggest burgers, the hottest sauces, or the fact that you have been in business since 1950.
Design a logo that incorporates it and then put your logo on everything: your menu, your sandwich wrap, your kids, your dog.
You will definitely be making an impact on your reputation and be well on your way to burning your brand in to the minds of your customer base.
Corey Kaplan, Owner of NYC Bagel Deli in Chicago, IL, says:
“Custom Package & Products is a complement to our World Famous sandwiches. Located in Downtown Chicago we service thousands of patrons daily and our partnership has proven to be invaluable. CP&P enables us to leave a lasting image to go with our world famous experience.”
Sometimes, it really does come down to the sandwich wrap.
Every piece of branding counts.