#3 – Kraft Paper: Keeping Your Business and Logo Strong

Ryan Van HornBrand marketing, Food Marketing, Restaurant Marketing

Kraft Paper - The Hercules of Paper

This is the 3rd of 9 Custom Packaging Products & 53 Ways to Use Them which can be downloaded for FREE from our eBook library.

Kraft paper…the Hercules of paper.
If you are looking for a sturdy and eco-friendly paper to promote your business then kraft paper is for you. Kraft paper is machine made paper that is created using wood pulp. Sulfate is also incorporated into pulp which adds to its strength. Once the wood is pulverized, it is blended into large sheets of strong filaments of brown wood. It’s appearance is natural brown in color, however it can be bleached to create shades of brown to pure white.

As mentioned, kraft paper is also great for the environment. Since its derived from trees, the paper decomposes when exposed to weather. It leaves no permanent residue or fragments in landfills! Also, many manufacturers grow tree farms in a controlled fashion which means the natural habitats of forests and animals are not destroyed in the process.

9 Custom Packaging Products & 53 Ways to Use ThemThere are many ways to promote your business using kraft paper. Here’s a few of my recommendations:

  • Food presentation
  • Plate presentation
  • Table Runners
  • Basket Liners
  • Sandwich Wrap
  • Meat Wrapping
  • Pizza Liners

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