Sometimes it’s not easy to reach your target audience in traditional places. You might need to think of creative ways to reach them in their own environment. For example, a vodka company came up with a clever stunt to reach corporate executives who work 80-hour weeks in high-rise offices. The company had someone pose as a window washer in a …
4. Marketing at Your Event’s Venue
This is the fourth of 11 Creative Ideas for Event Marketing, a free eBook. The venue may also be a great source of event marketing. If it’s a popular venue for other events (such as sporting events, concerts, etc.), or if it gets traffic on a daily basis (such as a park, restaurant, etc.), then you’ll want to make sure everyone ...
3. Incentives for Sponsors of Your Event
This is the third of 11 Creative Ideas for Event Marketing, a free eBook. Now that you know your target market, think of other businesses that are trying to reach the same audience. Then, use the fact that you’ll have a large number of these people gathered in one place (your event!) to entice sponsors and advertisers. You can provide great ...
11: Barclays Golf Tournament – Sometimes Small Quantities are Right
This is the eleventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Are you a small business or a large corporation? In our world, it doesn’t matter! You don’t have to have mega-bucks to take advantage of the branding opportunities inherent in CPP custom paper. Barclay’s Golf …
10: Jet Runway Café – Make Your Brand Visible
This is the tenth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. The Jet Runway Café in Fort Lauderdale, Florida is serving high-end, traditional American fare to busy travelers and professionals just outside the Fort Lauderdale Executive Airport. They have a clean and modern décor which reflects …
9: Grindhouse Killer Burgers – Leveraging a Memorable Brand Name
This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so! Not only are these wrappers making it easy to eat on the run (even one-handed), but they’re …
8: Indiana Pork – Stand Out in a Crowded Marketplace
This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace. The …
7: The Tavern Hospitality Group – Branding Helps Segment Your Target Market
This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza? Chances are that …
6: Pinchers Crab Shack – Use Color to Convey the Message
This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of …
4: How NYC Bagel Masters Food Marketing with Deli Paper
This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Who’s seeing your food and its packaging? It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times! NYC Bagel Deli is …