This is the third installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
One of the hip new ideas from the David Manero family of restaurants illustrates an upscale branding success story. Their new concept eatery, “The Office” is a high-end American Gastropub.
You might be thinking, “How can a high-end restaurant get started or even survive in this tough economic climate?”
Many people are surprised to hear that luxury brands are thriving, despite a bad economy. Multiple studies have confirmed the irony; in a bad economy, upscale brands weather the storm better than their peers.
According to the Consumerist, brands like Tiffany, Porsche, Gucci, and Louis Vuitton have all reported strong sales recently, whereas middle-of-the-road retailers like Dillard’s and Sears are facing a slump.
Businesses that focus on the high-end of the market are able to attract customers who equate quality with price. If they are successful, they have the ability to mark up, rather than discount, items in their high-end restaurant. How can you position your brand as a luxury?
By adding value with items like custom deli sheet papers from CPP. The Office restaurant is using this tactic to position themselves as an upscale Gastropub, in a marketplace full of average eateries. Could you do the same?
We’ve read Buyology by Martin Lindstrom, and it’s packed full of ways that marketers have convinced buyers to choose particular (upscale) products through branding. It’s a fascinating look into the inner workings of the brain as consumers make purchases. Don’t miss chapter 3, titled “I’ll have what’s she’s having!”
When your business needs to position itself as a high-end restaurant (or just in a better light than your competitors), consider extending your branding efforts to include custom deli paper with CPP.
Click the eBook icon on your right to download this eBook in its entirety (it’s FREE!), and if you would like to learn more about achieving a high-end restaurant brand, feel free to contact us online or call us at 888-895-7540 with questions.
To your continued success,
PS – If you’d like to read the Consumerist article, feel free “The 8 Largest U.S. Retailers with the Worst Sales”.