How Much Shelf Space Do You Have in Your Restaurant?

Ryan Van HornCustom Paper Products

Photo courtesy of Flickr user Allerina & Glen MacLarty. If you’re looking to order some foodservice paper wrappers, foil, foam, or plastic containers, you might be wondering if you’ll be able to fit a minimum order of them on your storage shelves! We talk to lots of restaurant owners and managers who don’t have dozens of stores and can’t afford …

2. Where to Display Your Event’s Logo

Ryan Van Horn11 Creative Ideas for Event Marketing

This is the second of 11 Creative Ideas for Event Marketing, a free eBook. Displaying your event logo in print ads and flyers seems like a no brainer. But there are more creative places you can try! Are you hosting a sporting event? Talk to local sports bars about having your event logo printed on their basket liners. We offer “short …

11: Barclays Golf Tournament – Sometimes Small Quantities are Right

Ryan Van HornBranding Today - What Every Restaurant Owner Needs to Know

This is the eleventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Are you a small business or a large corporation? In our world, it doesn’t matter! You don’t have to have mega-bucks to take advantage of the branding opportunities inherent in CPP custom paper. Barclay’s Golf …

10: Jet Runway Café – Make Your Brand Visible

Ryan Van HornBrand marketing, Branding Today - What Every Restaurant Owner Needs to Know

This is the tenth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. The Jet Runway Café in Fort Lauderdale, Florida is serving high-end, traditional American fare to busy travelers and professionals just outside the Fort Lauderdale Executive Airport. They have a clean and modern décor which reflects …

9: Grindhouse Killer Burgers – Leveraging a Memorable Brand Name

Ryan Van HornBrand marketing, Branding Today - What Every Restaurant Owner Needs to Know

This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so! Not only are these wrappers making it easy to eat on the run (even one-handed), but they’re …

8: Indiana Pork – Stand Out in a Crowded Marketplace

Ryan Van HornBranding Today - What Every Restaurant Owner Needs to Know

This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace. The …

7: The Tavern Hospitality Group – Branding Helps Segment Your Target Market

Ryan Van HornBranding Today - What Every Restaurant Owner Needs to Know

This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza? Chances are that …

6: Pinchers Crab Shack – Use Color to Convey the Message

Ryan Van HornBranding Today - What Every Restaurant Owner Needs to Know

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of …

4: How NYC Bagel Masters Food Marketing with Deli Paper

Ryan Van HornBrand marketing, Branding Today - What Every Restaurant Owner Needs to Know

This is the fourth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. Who’s seeing your food and its packaging? It might very well be a celebrity. Branding impacts everyone that sees your product, so it’s crucial to look good – at all times! NYC Bagel Deli is …