Want more business? Stay fresh in your customers’ unconscious minds!
How do I do that you ask? Picture this…
You are sitting down to a delicious, juicy cheeseburger and fries. Maybe you’re on vacation, or maybe you are just trying out a new restaurant in town. You take your first bite of and discover that it’s one of the best burgers you’ve ever tasted!
Are you thinking, where is this story going? I thought we were talking about business referrals.
I promise, we’re getting there…
As you continue to devour your fries and finish off your burger, you are constantly looking at the basket liner or deli paper that holds this memorable lunch. In fact, with every bite, believe it or not, your brain is registering the logo that was custom printed on that deli paper.
Ok, now fast forward a few months. One of your friends asks you where they can get a great cheeseburger. Or, maybe they’re vacationing to the same spot you were at recently. Unless you’ve made a point of writing down the name of the restaurant somewhere, your conscious mind has most likely forgotten the name of the restaurant.
However, your unconscious mind diligently stored the image of that restaurant’s logo that you repeatedly saw with every bite. The name of the restaurant then shifts to your conscious mind, and you are able to recommend the restaurant that had that awesome burger!
We all know that word of mouth advertising is GOLDEN in the food service industry. Take the same unconscious branding scenario, and apply it to any of the following uses for custom printed
- Sandwich Wrappers
- Deli Wrappers
- Basket Liners
- Donut paper grabbers
- Promotional Campaigns
- Bar & Bat Mitzvahs
- Cookies paper grabbers
- Candy paper grabbers
- Pretzels paper grabbers
- To Go Box Liners
- Food & Plate Presentation