This is the tenth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
The Jet Runway Café in Fort Lauderdale, Florida is serving high-end, traditional American fare to busy travelers and professionals just outside the Fort Lauderdale Executive Airport.
They have a clean and modern décor which reflects the essence of their contemporary and visible brand.
As you can imagine, the to-go business is a very important segment for them, as they are so close to the airport. The Jet Runway Café uses CPP printed deli paper for wrapping their to-go orders and also for their to-go bags.
Many businesses in the same position might mistakenly overlook the need for visible branding, since they have very little exposure with their to-go customers.
But the Jet Runway Café knew they could do it! How?
By using custom papers, they’re able to get Jet brand in front of customers even though their time inside the store is incredibly short.
It makes a great leave-behind that will allow the Jet brand to visually resonate with the customer at the same time that they’re enjoying their delicious Jet Café meal.
If your restaurant or business offers to-go options for your customers, you should consider talking to CPP about your paper options.
Together, we can create a memorable look that will keep your brand visible, even when time is of the essence.
If you have any questions or are ready to turn your company into a visible brand, contact us online or call us toll free at 888-895-7540!
To your continued success,