6: Pinchers Crab Shack – Use Color to Convey the Message

Ryan Van HornBranding Today - What Every Restaurant Owner Needs to Know

Pinchers Crab Shack

This is the sixth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.

Have you ever heard the expression, “you eat with your eyes first”? It’s important that the food on your customers’ plates look appetizing, but you don’t have to limit yourself to the edible portion of the plate to convey your message!

Tony Phelan of Pinchers Crab Shack is committed to customizing his brand to look appetizing.

So how does Tony at Pinchers do it?

From the eye-catching interior design to the Pinchers logo and food plating, a consistent and vivid color scheme dominates the customer’s visual space.

Tony’s dedication to branding means that all seven Pinchers Crab Shack restaurants are thriving, at a time when competitors are shutting their doors. From Sarasota to Naples, Pinchers is dominating the market for fresh, quality seafood.

At Pinchers, the bright red color conveys a message of a fun, festive atmosphere, and hints at the red color of the crabs that made them famous. Tony uses CPP deli papers to reinforce this fun, festive image that is noticeable throughout the restaurants.

You can also benefit from the smart use of color for conveying your message. Remember, color influences the mood and appetite of your customers! It’s best to use dark blues, deep purples and black in moderation.

Bright colors, red in particular, have been shown to stimulate appetite (just ask Pinchers!). But remember; always keep your color choices consistent with your own brand. If you have a lounge or other adult space, the darker colors could still be appropriate for you.Branding Today - What Every Restaurant Owner Needs To Know

After you’ve chosen a color scheme, the most important thing is to keep it consistent – in your logo, in your space, and in your deli paper!

If you would like to read more on how you can convey your message through custom printing, download the rest of this eBook by clicking the books icon on the right.

For additional questions or to place an order, feel free to contact us online or call us toll free at 888-895-7540.

We look forward to helping you,