This is the seventh installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Have you ever seen a restaurant that tries to be everything to everyone? One that serves Chinese food, southern BBQ and maybe also has a special take-out menu for late night pizza?
Chances are that restaurant is closed now.
In the food service industry, segmenting your target market means figuring out exactly who your customers are… and going after them with gusto!
For example, if your restaurant is best known for being family-friendly with lots of menu choices for children, then having a fun, playful branding design makes a lot of sense.
If your customers are more likely to be hip, 20-something socialites with lots of disposable income, then you should pursue a trendier image.
At The Tavern Hospitality Group in Colorado, the logo and branding are all crafted to suggest a modern and – dare we say? – sexy vibe. The logo is perfectly suited to their target market segment, and they aren’t afraid to use it.
At every chance, The Tavern reinforces its brand through the use of its well- designed logo. It’s prominent on signage, on their website, and even on their custom deli paper, designed by CPP.
If you’ve already researched and invested in a great logo design, don’t forget to reinforce it with your customers. Get the bang for your buck!
Remember, it has to be seen to have an impact. Consider using your logo on your custom deli paper today.
Do you know your target market? If your ready to go after your future customers, contact us online or call us toll free at 888-895-7540!
To your continued success,
Ryan