This is the eighth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
If you have ever been to a food fair or trade show, you know how difficult it can be to stand out when you are surrounded by hundreds of rivals in a crowded marketplace.
The Indiana Pork Producers Association needed a way to gain visibility and brand exposure when they went to fairs and trade-shows – serving their delicious pork sandwiches. So how did they do it?
By using custom deli paper from CPP, Indiana Pork was able to promote their name and image on every sandwich!
Even if you aren’t attending events with your rival food service professionals, you’re still competing in the same crowded marketplace. Your customers have a limited budget for eating out, so it’s essential to keep your brand fresh in their mind, so they’ll think of you first.
Building your brand is the first step, but you can’t quit once you’ve reached that plateau. After your brand identity is established, you need to grow it and keep it going in perpetuity. By using cost-effective branding – like deli papers from CPP – you have a strategic edge on your competition.
If you want to learn more, there are some great books on branding. Any restaurateur would be well-advised to read Brand Sense by Martin Lindstrom.
This book talks extensively about creating “sensory” brands – using all of a customer’s five senses to sell your product. His tips jive perfectly with food branding even in a crowded marketplace!
To download the rest of this eBook for FREE simply click the books icon on the right!
If you’d like to learn even more food marketing strategies through custom packaging, download our other free eBook 12 Ways to Build Your Brand and Increase Your Sales or simply contact us online.
Looking forward to doing business with you!