This is the ninth installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library.
Do burgers taste better when they’re wrapped and presented as beautifully as Grindhouse prepares them? We think so!
Not only are these wrappers making it easy to eat on the run (even one-handed), but they’re also fulfilling the key memorable branding strategy of Grindhouse Killer Burgers.
Whether it’s from reading the napkins, coasters or food presentations liners, you won’t be able to miss the fact that the mouth-watering burger you’re about to eat is from Grindhouse.
With a name like Grindhouse, you can almost taste what the burger will be like without even putting it in your mouth! Having a memorable brand name is just one of many tactics to get foot traffic in your door.
Of course, once you have them, it’s important to fulfill the promise that your name implies. In the example of Grindhouse Burgers, it means giving customers a juicy, delectable, gourmet-tasting burger.
If you haven’t named your business yet (or just need new names for certain foods or dishes), then you should really read Chapter 6 of Brain Tattoos by Karen Post. There are 10 questions to ask yourself before you begin the naming process as well as great tips on avoiding bad names!
Remember, a memorable brand name will only get you so far. It’s a “use it or lose it” game. Use your unique name to the greatest advantage by including it on customized paper products.
If you’re not sure how you can do it, just ask CPP. We’ll be happy to help you promote your great name!
If you would like to learn more on how to leverage your restaurant into a memorable brand, simply click the eBook on the right to download it for FREE!
Additionally, if you would like to place an order or have further inquiries contact us online or call 888-895-7540!
To your restaurants success,