If you’re talking to event sponsors, keep in mind that they can provide more than sponsorship money! Make sure you ask your sponsors to help you with the marketing and promotion of your event as well. If it’s something that they care enough about to spend their hard-earned profit on, then most likely they will be willing to help you …
10. How to Write Your Own Press Release
Press releases are an absolute must for any event! They’re a great way to get free exposure online and in print. Here are some tips for writing a compelling press release and getting the most exposure out of it: 1. Use the proper format. Create a strong headline and a captivating opening sentence that sums up the most important details …
9. How to Get a Media Sponsor for Your Event
You might be able to convince media outlets to be a media sponsor for your event. Under this arrangement, you might get free advertising in exchange for promoting the sponsor at your event. This is the ninth of 11 Creative Ideas for Event Marketing, a free eBook. Here’s how it works. Contact the marketing or promotions director of your local …
8. Guerrilla Marketing
Sometimes it’s not easy to reach your target audience in traditional places. You might need to think of creative ways to reach them in their own environment. For example, a vodka company came up with a clever stunt to reach corporate executives who work 80-hour weeks in high-rise offices. The company had someone pose as a window washer in a …
7. Advertising Your Event: TV, Radio, Print, Signs
This is the seventh of 11 Creative Ideas for Event Marketing, a free eBook. If you have an advertising budget, traditional advertising methods may be a good option for getting the word out. Typically, “traditional” includes: Print – newspaper, magazines, and other publications Television – television networks and cable companies Radio – stations sell air time or offer endorsements by …
6. Marketing Your Event with Direct Mail
Photo courtesy of D Sharon Pruitt. This is the sixth of 11 Creative Ideas for Event Marketing, a free eBook. Marketing your event through direct mail can be effective if it’s done correctly. However, if it’s not a well-thought-out campaign, it can be very costly. As we discussed, targeting your audience is essential in marketing. However, it is particularly important when …
5. Event Marketing with Social Media
This is the fifth of 11 Creative Ideas for Event Marketing, a free eBook. Social media has certainly changed event marketing for both organizers and attendees. Depending on your reach, posting your event on Facebook might be more effective today than handing out paper flyers was years ago. It only takes a few minutes to post, and there are no printing …
4. Marketing at Your Event’s Venue
This is the fourth of 11 Creative Ideas for Event Marketing, a free eBook. The venue may also be a great source of event marketing. If it’s a popular venue for other events (such as sporting events, concerts, etc.), or if it gets traffic on a daily basis (such as a park, restaurant, etc.), then you’ll want to make sure everyone …
3. Incentives for Sponsors of Your Event
This is the third of 11 Creative Ideas for Event Marketing, a free eBook. Now that you know your target market, think of other businesses that are trying to reach the same audience. Then, use the fact that you’ll have a large number of these people gathered in one place (your event!) to entice sponsors and advertisers. You can provide great …
2. Where to Display Your Event’s Logo
This is the second of 11 Creative Ideas for Event Marketing, a free eBook. Displaying your event logo in print ads and flyers seems like a no brainer. But there are more creative places you can try! Are you hosting a sporting event? Talk to local sports bars about having your event logo printed on their basket liners. We offer “short …
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